location location location

location location location

Location Location Location


What is the equivalent of “Location, Location, Location” for the digital entity of a business? 

Not a long time ago, when serious business owners seek for a retail store or office space, the three most important things to consider was “Location, Location, Location”!


To reach the desired audience they had to be located in the street with the higher footfall, have a relevant logo sign, bright lighting, keep the place clean and free of negative distractions, be better than competitors and frequently update the window display with new attractive offers. The most reputable retailers of every city or town could be found...

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Digitising Supplies

Digitising Supplies

A few years ago most organisations were spending at least one third of their overall budget and time to purchase goods and services. Procurement still holds a significant business value today but emerging technologies have changed the picture of costly, time-consuming, and inefficient procurement processes.  Today e-tenders platforms and e-procurement procedures are becoming the market standard. This has happened because the online procedures that are controlled by independent platforms have lower administrative overheads, completely transparent criteria, better service quality, timely outcomes and increased flexibility...

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Is the Marketing team of LinkedIn naked?

Is the Marketing team of LinkedIn naked?

It seems like even a social media giant like LinkedIn, that has recently been acquired by Microsoft, can still surprise us all with childish mistakes. In an organisation of that size it is typical for the marketing department to deal with analogous budgets and multiple campaigns every year. The corresponding professionals that can run such a department could be the CMO (Chief Marketing Officer), Marketing managers, account executives, marketing analysts, communication experts, PR executives, copywriters, content developers, web developers, design executives, and a number of in-house marketers. 

The structure ...

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Business Plan Basics

Business Plan Basics

BP Basics

Besides the official use in enterprise offices and banks when seeking grants and loans, the business plan is the most important business strategy tool. It describes the direction the company is heading to, the methods that will be used and the roles of the people the will Implement it in the given budget for each time frame. 


The environmental analysis provides a detailed description of the market, the current economic situation, the competition and the opportunities is the backbone of a business plan. Visualising the company role...

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Communication Norms

Communication Norms

Communication Norms

The rapid widespread of so many digital communication mediums, like email, online forms, facebook, twitter, mobile apps and others combined with advanced networks has drastically changed communication standards in the last three decades. What has not changed in the business world though, is the crucial importance of responding when someone gets in touch with us. 


Back in the old days when the fastest way to send a written text was buy fax a couple of days could be a reasonable response speed. Today...

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Online Marketing Tactics

Online Marketing Tactics

Online marketing tactics

Online marketing tactics are the actions taken, the mediums and the tools used to promote a corporate entity online. Blogs, online ads, mobile ads, SMS campaigns, online launch campaigns, e-commerce apps websites and affiliations, email marketing, SEO, PPC, IOT sensors, artificial intelligence apps and automatisms are some of the elements utilised. To avoid substantial economic damage, businesses need to realise that all marketing activities should be aiming at the same direction and be in-line with the overall business strategy. 


Some businesses cannot really understand the power of new technologies and...

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Intellectual Property

Intellectual Property

Intellectual property 

The intellectual property of a business consists of the sum of all things a company stands for with all the intangible assets it has developed over the years such as text, graphics, videos, labels, manuals, product and service designs, recipes, research and development and much more. Things are much simpler on single line outputs as happens in the work of painters, authors, photographers, videographers, graphic designers,  film makers, TV shows creators, music composers, lyricists, poets and similar professionals were copyright is generated on every original work. 


A marketing agency that operates on the highest professional level should be very cautious on intellectual rights and totally respect the corresponding EU legislation as presented...

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Budgeting time

Budgeting time

Budgeting time

Planning ahead for next year, December is usually the month most businesses finalise the next economic period’s budget. 

Budgets are technical documents based on facts and accurate estimates. The elements classified as available funds are approved loans, money we actually have on hand and account receivables, contract agreements, agreed sales or standing orders. Predicted sales can also be counted in but only based on reasonable arguments and facts. Once realising how much money are available for spending, every business function or department will get its share according to what matters most for each business and what are the corporate visions and the objectives that set the priorities. Managers need to secure the operating capital...

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Online Shopping

Online Shopping

Online Shopping – Christmas Special

Christmas shoppers are still crowding in malls and the high street, but there is also a steadily increasing trend towards online spending that should be seriously considered. A significant piece of the global retail market has already shifted online. In 2017 it is expected to be slightly over 10% meaning that over 2.11 trillion dollars worldwide has been spent online this year. This is expected to be further increased, exceeding 15% by 2021.

Since the operating expenses are high and the profit margin is very low in most popular retail categories, a sales loss of over 10% can be very damaging for a retailer. This means that..

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Artificial Intelligence in Advertising

Artificial Intelligence in Advertising

AI in advertising

Artificial Intelligence powered campaigns will soon be dominating the web. AI uses machine learning to capture, analyse, manage and optimize the targeting of ads by defining the channels less used by competitors. As this not only increases advertising effectiveness but also drastically decreases cost, AI can take over classic analysis very fast. AI tools can provide marketing professionals lighting fast and super reliable insights on what are the keywords - key phrases - that are more effective for their target market at the lower possible cost.

The algorithm Facebook uses on...

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Money for Nothing

Money for Nothing

Money for Nothing

Every business is different and the audience on every market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business out there. Multiple factors need to be considered before setting up the exact media mix to be used and the specific objectives quested on each promotional strategy. The basic factors that need to be addressed first are budget, timing...

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Planning Power

Planning Power

Planning Power

While others have no idea if and when their marketing is successful or not some businesses have achieved a level of accuracy that allows them to define the exact performance of every activity. The most common reasoning for that is...

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Unlimited Budget

Unlimited Budget

Unlimited Budget

To realize the optimal performance a marketing plan can achieve try this simple trick. Imagine what would be your aims and what promotional activities you would plan to achieve them if your budget was unlimited. This will allow you to aim as high as possible making you think you could do anything. You will reveal the exact boundaries holding your organization back and develop a methodology money can buy to overcome every difficulty...

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From Start-Up to Scale-Up

From Start-Up to Scale-Up

Scaling-up a business

Developing a business model that works is a big struggle. It is not easy to find treasure wandering on uncharted territory. You know you are in business when presenting your offering, your friends like it, an extended audience likes it and you have managed to sell on a target market with a healthy profit. Yes you have started up a business but what is next?

Scaling-up the business is a different story...

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Missing Opportunities

Missing Opportunities

Missing Opportunities

Every business objective can be reached using various resources, with many different processes, with various man-hours and other costs within significantly different time spans. It is a matter of choices that will be made by each company’s decision making processes mechanisms with the specific set of corporate criteria defined in the company strategy. In Start-ups and small businesses were all that are not well-defined it is much easier to take a decision that will not be optimized to the best interest of the company. This happens because small business owners and managers do not have...

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