How to Develop Smart Sales

How to Develop Smart Sales

Smart Sales

Planning the daily routine of a sales team, top class sales managers start by prioritizing tasks by the level of difficulty. Adding up a condition that deals with the emotional stage and the conviviality of a salesperson can, not only increase effectiveness but also nourish professionalism. Sales that can be done easily like periodic re-sales or up-sales on existing clients and others that do not require much effort but do count on each salesperson’s account and bonuses could be identified as smart sales.

To develop a psychological boost on low level sales force...

Read More
When do I have a business?

When do I have a business?

When do I have a business?

The truth is that not all business ideas become real businesses. The main aim of a business is to generate profit but to reach to that point a great number of parameters will have to be examined and the basic benchmarks will need to be defined. Not everything in a new business is uncharted, existing knowledge can save a lot of money. The basic mechanics, the structural elements the financial management and many other minor functions of a business are almost standard and easily repeatable with small adjustments. Previous knowledge can be used to inspect and stress test the conditions under new ideas can produce a money flow and also in building the foundations of a new business.

To start operating...

Read More
How to boost hospitality sales

How to boost hospitality sales

How to boost hospitality sales

Sales and marketing across the hospitality industry has dramatically changed in the last fifteen years. In 2002 the majority of hotel reservations, restaurant and activity bookings was made by phone/telex/fax generated by a tour operator. Today the fastest growing hospitality company – Airbnb – does not own or maintains a single room yet in 2017 it values over US$ 31bn. Booking.com on the other hand has become the top advertiser of the industry spending over US$ 40bn on Google Adwords in 2013.

Sale plan effectiveness in hospitality depends on the level and the number of foreseen income sources...

Read More
Social Media Science

Social Media Science

Social Media Science

Out of the 3 billion users of the internet, over 2 billion of them have at least one active social media account. If we consider usage frequency, time spent, the messaging system, and the email notifications within each account, we can get glimpse of the colossal power of social media today.

The data collected and updated about each user’s age, education, locality, income status and much more like preferences hobbies, travelling and specific spending patterns are...

Read More
Branding Mystique

Branding Mystique

Branding “Mystique”

Branding is a memorable verbal and visual representation of a company.  Visible elements of a brand include brand name, logo, tag line, colours and design trademarks. An effective corporate identity builds an emotional bond with the customer. It is associated with a positive user experience aiming to build long term trustful relationships that will generate repeating business for the company. Brand identity is what differentiates a company from competitors. Not all aspects of a brand are visible, Unique Selling Point (USP), company culture, philosophy and positioning are among the non-visible elements of a brand strategy.

Value associations with a brand are...

Read More

What Can Digital B2B Services do for your business

What can Digital B2B Services do for your business
Read More
What Startups Want

What Startups Want

What startups want

Creating a startup company is a great challenge. A new company starts with an idea of a service or product that can do things better than all existing solutions. The entrepreneur is full of passion with the idea and determined to introduce it in the market. At this stage the only one that knows there is an alternative product or service consumers can be benefited from is the entrepreneur.

Before attempting to get incorporated...

Read More
When Plans Go Wrong

When Plans Go Wrong

When plans go wrong

Setting up a new business is very hard. Every start-up company is faced with thousands of parameters that need to be controlled involving a lot of pain and effort. The factors that can go wrong in the process are plentiful and it is true that more than 70% of the new businesses fail. The critical elements that differentiate the ones that fail from the ones that succeed are ability to learn from mistakes, the urge to stand up every time after falling and communication.

When starting, no...

Read More
Machine Learning

Machine Learning

Machine Learning

The fact is that elements of human thinking involving data gathering-evaluation-analysis, reasoning and decision making has been made possible to be reproduced by machines under controlled conditions. Combined with learning algorithms designed to evaluate decisions taken to improve the ones that will follow, machines are already in position to take over some human activities. The general term used for applications operating like that is what is widely known as Artificial Intelligence. 

In business machine learning and decision making will soon take over...

Read More
Business Metrics & Analytics

Business Metrics & Analytics

Business Metrics & Analytics

Almost half of business owners and managers have difficulties in using the analytics tools they have installed in their company. The main complaint is that the interface is very complicated to parameterize and data grouping and analyzing is problematic.

Read More
How to generate Digital Sales

How to generate Digital Sales

How to generate Digital Sales

Before attempting to develop an online sales plan we first need to identify the differences and the similarities of the most popular online sales channels.  To widen their presence approaching potential customers through different offers, the most successful online merchants use more than one sales channel.

Read More
The Golden Ratio

The Golden Ratio

The Golden Ratio

Finding balance between effectiveness and money spent in marketing is never easy. This can only be a product of hard work. To be effective, a marketing plan – that includes content, marketing activities, timing schedule, metric systems, aims, key performance indicators and budget - has to be custom build. The factors that need to be considered are...

Read More
Market Penetration Strategy

Market Penetration Strategy

Market Penetration Strategy

When developing a new business, product or service, it is very common for business people to focus more on the development details than the market penetration strategy. As each new market entry comes in to solve a problem or offer a solution that would do things better or cheaper than the existing ones, it is critical to have the exact positioning of the new proposal clearly identified.

To accurately understand the positioning of a new offering we need to realize...

Read More
How good is your Marketing?

How good is your Marketing?

How good is your Marketing?

The latest results on digital marketing outcomes compared to the budget invested in 2017 seem to be inversely analogous. This means that although the budgets are rising the outcomes remain steady or decreasing.

For example the average spend per month on Pay Per Click (PPC) campaigns has risen to €210 from €190 in 2016, but the average Click Through Rate (CTR) that is the basic PPC metric has dropped from 2.6% to 2.5%. Similar results have been recorded on Search Engine Optimization...

Read More
Start-Up Gambling

Start-Up Gambling

Start-up gambling

In business, risk is generated on every new business plan. Every new activity or change of conditions comes with a level of uncertainty that has to be carefully considered and calculated.

The biggest gamblers in business are start-ups and especially the ones that dive in uncharted territories were nobody else has ever dared to exploit. They know they might find treasure but they also know that many of them will not survive.

Read More
More results: Previous Page 1 2 3 4 5 ...6 Next Page
TOP