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The "Bystander Effect" in Business

The Bystander Effect in business

The bystander effect has been experimentally proven and quantified as the percentage of non-intervening spectators in a group of people witnessing an emergency. Regardless reasoning, the most popular reaction with an average of over 70% is apathy. This happens because thoughts like “why should I be the one to help - let someone else do it - why should I get my hands dirty” automatically prevail as doing nothing is much easier.

In the business world, when there is a customer need someone will identify it and will be there to make an offering in no time. A business bystander is a person that has an idea of an attractive new product or service that can be developed and decides not to take any action. When after some time the service or product is actually developed by a daring business the bystander might regret it but it will be too late.

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Strategy Design

Strategy Design

Strategy design

The role of every corporate strategy is to improve the state of business from point A (current situation) to point B (desired situation). The tools used to run each strategy are:

  1. The agenda describing when each activity is planned to be performed in detail
  2. Progress indicators operating as intermediate benchmarks set on key time spans
  3. A metric system that will accurately measure the result of each activity
  4. Specific positive and negative alerts that will trigger decision making reactions
  5. A strategic decision making system that will fine-tune individual activities when an alert is triggered
  6. A small scale pilot implementation to collect real data on what works and what does not work. 
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What is your Call To Action?

What is your Call To Action?

What is your call to action?

What is your aim and what is your Key Performance Indicator measuring the success of your marketing activity? Are you sure you are expressing a clear request to your visitors, what do you want them to do? What is the ideal visitor reaction, what and how much would characterize this action effective? What do you expect to accomplish?

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Impossible is Nothing

Impossible is Nothing

Impossible is nothing!

But have you ever thought how ridiculously hard it is to be laconic?

A slogan – end line, strapline, baseline, brand-line, pay-off, tag or tagline – is called to express a complex concept in a few words. In most cases producing a memorable and dramatic tag line that would be effective is a long and painful process. The value proposition of the brand has to be clearly expressed to be understood and embraced by the target customers. Brands that have done that right do not only capitalize on the benefits but are also acknowledged with the respect of their business environment including their competitors.

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Internet of Things (IoT) explained

Internet of Things (IoT) explained

Internet of Things (IoT) explained

Devices and items of all sizes that have never been connected to the internet before can now become active online elements with the use of purpose build sensors. Those sensors - that are less than half size of an AA battery - can generate data that has never been collected again in the past and transmit that data on real time over the internet. For example if the family refrigerator is equipped with IoT sensors the data set collected would include what products were used, when, at what frequency and by whom, what will be replaced and what would be discontinued along with the seasonality buying patterns like Christmas groceries etc. In the near future all vehicles will be connected on the Internet of Things using multiple sensors - recording and exchanging data like speed, traffic, nearby incidents, vehicle, road and environment condition – interconnecting through Internet of Things (IoT) and sharing information that will be used by users to enhance their safety while being on the move.

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Speak from the Heart

Speak from the Heart

Speak from the heart

It might not be obvious for some in the first read but Marketing is very close to Psychology. To approach people asking them to react in a certain way – trust and try a product or service – encompasses a deep understanding of how they feel and deep analysis of the factors affecting their behavior. All marketing surveys, tests, monitoring and data analysis are done to reveal and predict how people would react so in a way marketers are the psychologists of the market.

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Can Telemetry Generate profit?

Can Telemetry Generate profit?

Can Telemetry Generate profit?

What does TV’s, fitness trackers, audio devices smart watches and cars have in common? They are the top five Internet of Things (IoT) devices that smartphone users are expected to be connected with. With more new IoT devices available in the market everyday a new smart connected network growing every minute is developed.

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Digital Catwalk

Digital Catwalk

Digital catwalk

It is not uncommon for new fashion designers to launch their collections online. When the budget is very limited a digital launch campaign can generate the require publicity in a fraction of the cost of a traditional catwalk show. Since spending less for the same result is tempting for every business this trend is spreading across industries.

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Test & Learn

Test & Learn

Test & Learn

How can we develop an annual strategy when market incidents of significant influence occur not in years, quarters and months but in weeks, minutes and seconds?

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Light my - social media - fire

Light my - social media - fire

Light my - social media - fire

We all use Social media to interact and share views with others but how can we really use them to effectively promote a business? 

The characteristics identified to be most important for business are:

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Adding Value on Products

Adding Value on Products

Add value on your products

When consumers compare between similar options, some products seem to be more valuable than others. This happens because the actual or perceptional benefits are different on each product. Each comparable product has its own distinct set of valuable characteristics that are attractive for specific customer groups. But is there a way to add value on products without changing any or their attributes and what are the elements that are critical for the buying decision?

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13 Amazing Video Marketing Facts

13 Amazing Video Marketing Facts

13 Amazing Video Marketing Facts

  1.  A video in an email marketing campaign increases click through rate by almost 300%
  2. Mobile video consumption increases by 100% every year.
  3. If you use a video on a mobile campaign it is more likely by 92% to be shared with others by your audience.
  4. Video boosts purchase intent by 97%.
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Top 5 CRM tips

Top 5 CRM tips

Top 5 CRM tips

Compared to companies that do not use it, the benefits of Customer Relationship Management (CRM) software in a business are unquestionable. The outcome depends on the nature of the business and users commitment. If all team members feed the software with the same level of information quality, the basic features are enough to provide extremely valuable insights.

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Customer Journey

Customer Journey

Customer Journey

After identifying target markets and braking them down into segments with common characteristics, marketing professionals seek for the buying processes followed by each segment. The complete sets of successive procedures that lead to the purchase of a product or service are called the “customer journey”.

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Contemporary Advertising

Contemporary Advertising

Contemporary advertising

In the last thirty years, technology has completely transformed advertising. A sound media mix in the 80s’ could be based on TV, print media and radio and supported with publicly displayed posters and billboards. The new media that has been developed also offered a variety of new promotional activities that was progressively added in every marketing strategy. With so many new connected devices and new communications, it is impossible for any advertising campaign today to neglect digital media.

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