The Bystander Effect in business
The bystander effect has been experimentally proven and quantified as the percentage of non-intervening spectators in a group of people witnessing an emergency. Regardless reasoning, the most popular reaction with an average of over 70% is apathy. This happens because thoughts like “why should I be the one to help - let someone else do it - why should I get my hands dirty” automatically prevail as doing nothing is much easier.
In the business world, when there is a customer need someone will identify it and will be there to make an offering in no time. A business bystander is a person that has an idea of an attractive new product or service that can be developed and decides not to take any action. When after some time the service or product is actually developed by a daring business the bystander might regret it but it will be too late.