Posted by Chris on 2/23/2017 to
Seasonal Marketing Opportunities
Not all fingers are the same and not all working days are expected to deliver the same outcome. This is why businesses should not invest the same marketing budget on every day of the year. To identify the level of seasonality in a business we break down the calendar year in terms and periods focusing on the sales volume patterns of previous years. This is how we can identify the specific periods of interest that inflated sales in the specific business.