Top 5 benefits of online trading

Top 5 benefits of online trading

Top 5 benefits of online trading

1. Cost efficiency - An online trading store has significantly less overheads costing much less to maintain than a physical store.  

2. Customer engagement – Customers communication is drastically enhanced when multiple touch-points to get in contact with the business are available.

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Top 5 benefits of email marketing

Top 5 benefits of email marketing

Top 5 benefits of email marketing

Direct – The latest email Marketing technology utilizes fully personalized designs directly targeting specific market segments.

Reach – Email marketing is one of the most effective marketing mediums in reaching the desired audience. Reach is multiplied when recipients forward it to others not on the original list.

Conversions – Depending on the segment, the average percentage of leads instantly completing the desired action is 3.5 to 4%.

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Christmas Greetings

Christmas Greetings

Merry Christmas!

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Let's get personal!

Let's get personal!

Let’s get personal!

It is only five days before Christmas and we could not think of a better time to get to know each other better by sharing our story with you.

After working for more than 20 years in large cities we started seeking for a change to improve our life quality. Changing lifestyle isn’t easy. Walking away from the mainstream can be scary especially when combined with the effort to set-up a new venture on unknown territory.  

The most pleasant surprise came in from the local people! 

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Marketing – Art or Science?

Marketing – Art or Science?

Marketing – Art or Science?

As some tasks seem to be easy from a spectator’s point of view, Marketing attracted many opportunists that were seeking easy money. A fairly large group of people posing as marketing freelancers have never had any formal education or training on it. This resulted in an army of “social media experts” that promise to generate traffic and sales leads applying the same templates and techniques practically reproducing the same job every single time. 
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Storytelling Tales

Storytelling Tales

Even if we might not admit it, we all enjoy following a nice story. Beautifully crafted stories based on emotional attachment are the ones that can be the most engaging. Those stories are most likely to be commented recommended and reproduced multiplying reach geometrically.

Storytelling is not something new. In the mid-19th century, if this rings a bell, it was called propaganda and it was used to manipulate the masses for more than a 50 years. 

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Artificial Intelligence - Google that!

How happy would this robo-puppy make you?


Ask yourself what would be your preferred source of knowledge when you need to get inspired entertained or find out how to fix or do anything? Fifty years ago this would be an expert on the field or someone you trust, today it is Google! Have you ever wondered how a machine managed to replace all human experts providing credible answers to all possible problems? What other human activity could be replaced by a machine? We know that driverless cars, medical diagnostic tools, various functional and recreational robots are developed.

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All you need to know about Internet of Things (IoT) in Business

All you need to know about Internet of Things (IoT) in Business

All you need to know about Internet of Things (IoT) in Business

Devices and items that have never been connected to the internet before can now become active online elements with the use of purpose build sensors. Those sensors can generate data that has never been collected again in the past and transmit that data on real time over the internet. For example if the family refrigerator is equipped with IoT sensors the data set collected would include what products were used, when, at what frequency and by whom, what will be replaced and what would be discontinued along with the seasonality buying patterns like Christmas groceries etc. In the near future all vehicles will be connected on the Internet of Things using multiple sensors - recording and exchanging data like speed, traffic, nearby incidents, vehicle, road and environment condition – interconnecting through Internet of Things (IoT) and sharing information that will be used by users to enhance their safety while being on the move.

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What is Gamification, How can I use it to generate profit?

What is Gamification, How can I use it to generate profit?

In Marketing gamification can be defined as the set of techniques used to stimulate natural urges like learning, socializing, risk, competition, status upgrade, philanthropy, reaching a goal or closure of a circle triggering the sense of accomplishment and possibly pleasure. Every addictive gamification scenario requests players to complete tasks offering engaging rewards. That can be points, levels, power-ups, or even virtual money.
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Classic VS Digital Marketing

Classic VS Digital Marketing

The good old days

When we started designing marketing plans, there was no internet or any sophisticated computers and software. Marketing actions were almost evaluated based on aesthetics than measurable consumer influence criteria. Classic marketing mediums of that era were newsletters, flyers, corporate gifts, business cards, billboards, magazines, newspapers radio and TV. The digital tools available on the workplace were DOS based invoicing systems that could produce some statistics based on custom (Fortran) programming. 

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How to start promoting a business

How to start promoting a business

Marketing 101

How to start promoting a business? 

Every business has deep knowledge of the products or services it sells but the understanding it has over its customers and competition is usually limited. Besides training and developing individual skills of people working in the business, customers and competition also need to be studied by the corresponding managers. 

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Why Content is so important?

Why Content is so important?

Content development

One of the most common issues business managers are faced with is how to set the requirements for the contents of their website, social media, email and other promotional materials. 

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Can a teenager do that?

Can a teenager do that?

When I need to get the feeling of a market, I usually try to get into the shoes of the people that own businesses, their providers and the customers by simply talking with them about their expectations, their dreams, their fears and their worries. A common characteristic of start-ups, small SME’s and retailers is to concentrate on what they sell, allocating the minimum possible budget on secondary tasks taking advantage of all available resources they might have. In the heart of a typical family business in Ireland it is normal to see one taking over purchasing, production and packaging another family member doing sales and the teenagers in the family to do the promotion of the business over the internet. 
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Spooky Marketing

Spooky Marketing

Spooky Marketing

He/She knew it was coming so what have your marketers planned ahead for your Halloween Digital Marketing Plan? What are your aims on this Bank Holiday? How much are you spending and what are you expecting from the implementation of your plans?

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Digital Business Communications

Digital Business Communications

The electronic mediums of communication have changed the landscape in the business world. More and enriched communication flows have been added actually creating new forms of business relations. On top of Business to Business (B2B) and Business to Consumer (B2C) that was already known, Consumer to Business (C2B) communications have been enhanced dramatically becoming faster, more direct and almost completely publicized. The new form of business communication that has emerged is the Consumer to Consumer (C2C) that has been developed through comments blogs and product reviews were consumers discuss their experiences over a purchased product or service. 
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