Digitising Supplies

Digitising Supplies

A few years ago most organisations were spending at least one third of their overall budget and time to purchase goods and services. Procurement still holds a significant business value today but emerging technologies have changed the picture of costly, time-consuming, and inefficient procurement processes.  Today e-tenders platforms and e-procurement procedures are becoming the market standard. This has happened because the online procedures that are controlled by independent platforms have lower administrative overheads, completely transparent criteria, better service quality, timely outcomes and increased flexibility...

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Is the Marketing team of LinkedIn naked?

Is the Marketing team of LinkedIn naked?

It seems like even a social media giant like LinkedIn, that has recently been acquired by Microsoft, can still surprise us all with childish mistakes. In an organisation of that size it is typical for the marketing department to deal with analogous budgets and multiple campaigns every year. The corresponding professionals that can run such a department could be the CMO (Chief Marketing Officer), Marketing managers, account executives, marketing analysts, communication experts, PR executives, copywriters, content developers, web developers, design executives, and a number of in-house marketers. 

The structure ...

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Business Plan Basics

Business Plan Basics

BP Basics

Besides the official use in enterprise offices and banks when seeking grants and loans, the business plan is the most important business strategy tool. It describes the direction the company is heading to, the methods that will be used and the roles of the people the will Implement it in the given budget for each time frame. 


The environmental analysis provides a detailed description of the market, the current economic situation, the competition and the opportunities is the backbone of a business plan. Visualising the company role...

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Communication Norms

Communication Norms

Communication Norms

The rapid widespread of so many digital communication mediums, like email, online forms, facebook, twitter, mobile apps and others combined with advanced networks has drastically changed communication standards in the last three decades. What has not changed in the business world though, is the crucial importance of responding when someone gets in touch with us. 


Back in the old days when the fastest way to send a written text was buy fax a couple of days could be a reasonable response speed. Today...

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Online Marketing Tactics

Online Marketing Tactics

Online marketing tactics

Online marketing tactics are the actions taken, the mediums and the tools used to promote a corporate entity online. Blogs, online ads, mobile ads, SMS campaigns, online launch campaigns, e-commerce apps websites and affiliations, email marketing, SEO, PPC, IOT sensors, artificial intelligence apps and automatisms are some of the elements utilised. To avoid substantial economic damage, businesses need to realise that all marketing activities should be aiming at the same direction and be in-line with the overall business strategy. 


Some businesses cannot really understand the power of new technologies and...

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Budgeting time

Budgeting time

Budgeting time

Planning ahead for next year, December is usually the month most businesses finalise the next economic period’s budget. 

Budgets are technical documents based on facts and accurate estimates. The elements classified as available funds are approved loans, money we actually have on hand and account receivables, contract agreements, agreed sales or standing orders. Predicted sales can also be counted in but only based on reasonable arguments and facts. Once realising how much money are available for spending, every business function or department will get its share according to what matters most for each business and what are the corporate visions and the objectives that set the priorities. Managers need to secure the operating capital...

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Online Shopping

Online Shopping

Online Shopping – Christmas Special

Christmas shoppers are still crowding in malls and the high street, but there is also a steadily increasing trend towards online spending that should be seriously considered. A significant piece of the global retail market has already shifted online. In 2017 it is expected to be slightly over 10% meaning that over 2.11 trillion dollars worldwide has been spent online this year. This is expected to be further increased, exceeding 15% by 2021.

Since the operating expenses are high and the profit margin is very low in most popular retail categories, a sales loss of over 10% can be very damaging for a retailer. This means that..

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Artificial Intelligence in Advertising

Artificial Intelligence in Advertising

AI in advertising

Artificial Intelligence powered campaigns will soon be dominating the web. AI uses machine learning to capture, analyse, manage and optimize the targeting of ads by defining the channels less used by competitors. As this not only increases advertising effectiveness but also drastically decreases cost, AI can take over classic analysis very fast. AI tools can provide marketing professionals lighting fast and super reliable insights on what are the keywords - key phrases - that are more effective for their target market at the lower possible cost.

The algorithm Facebook uses on...

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Money for Nothing

Money for Nothing

Money for Nothing

Every business is different and the audience on every market segment has different needs, wants and behavioral patterns. This is why not every strategy works for every business out there. Multiple factors need to be considered before setting up the exact media mix to be used and the specific objectives quested on each promotional strategy. The basic factors that need to be addressed first are budget, timing...

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Planning Power

Planning Power

Planning Power

While others have no idea if and when their marketing is successful or not some businesses have achieved a level of accuracy that allows them to define the exact performance of every activity. The most common reasoning for that is...

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Social Media Science

Social Media Science

Social Media Science

Out of the 3 billion users of the internet, over 2 billion of them have at least one active social media account. If we consider usage frequency, time spent, the messaging system, and the email notifications within each account, we can get glimpse of the colossal power of social media today.

The data collected and updated about each user’s age, education, locality, income status and much more like preferences hobbies, travelling and specific spending patterns are...

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What Can Digital B2B Services do for your business

What can Digital B2B Services do for your business
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How to generate Digital Sales

How to generate Digital Sales

How to generate Digital Sales

Before attempting to develop an online sales plan we first need to identify the differences and the similarities of the most popular online sales channels.  To widen their presence approaching potential customers through different offers, the most successful online merchants use more than one sales channel.

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The Golden Ratio

The Golden Ratio

The Golden Ratio

Finding balance between effectiveness and money spent in marketing is never easy. This can only be a product of hard work. To be effective, a marketing plan – that includes content, marketing activities, timing schedule, metric systems, aims, key performance indicators and budget - has to be custom build. The factors that need to be considered are...

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How good is your Marketing?

How good is your Marketing?

How good is your Marketing?

The latest results on digital marketing outcomes compared to the budget invested in 2017 seem to be inversely analogous. This means that although the budgets are rising the outcomes remain steady or decreasing.

For example the average spend per month on Pay Per Click (PPC) campaigns has risen to €210 from €190 in 2016, but the average Click Through Rate (CTR) that is the basic PPC metric has dropped from 2.6% to 2.5%. Similar results have been recorded on Search Engine Optimization...

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