location location location

location location location

Location Location Location


What is the equivalent of “Location, Location, Location” for the digital entity of a business? 

Not a long time ago, when serious business owners seek for a retail store or office space, the three most important things to consider was “Location, Location, Location”!


To reach the desired audience they had to be located in the street with the higher footfall, have a relevant logo sign, bright lighting, keep the place clean and free of negative distractions, be better than competitors and frequently update the window display with new attractive offers. The most reputable retailers of every city or town could be found...

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Is the Marketing team of LinkedIn naked?

Is the Marketing team of LinkedIn naked?

It seems like even a social media giant like LinkedIn, that has recently been acquired by Microsoft, can still surprise us all with childish mistakes. In an organisation of that size it is typical for the marketing department to deal with analogous budgets and multiple campaigns every year. The corresponding professionals that can run such a department could be the CMO (Chief Marketing Officer), Marketing managers, account executives, marketing analysts, communication experts, PR executives, copywriters, content developers, web developers, design executives, and a number of in-house marketers. 

The structure ...

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Business Plan Basics

Business Plan Basics

BP Basics

Besides the official use in enterprise offices and banks when seeking grants and loans, the business plan is the most important business strategy tool. It describes the direction the company is heading to, the methods that will be used and the roles of the people the will Implement it in the given budget for each time frame. 


The environmental analysis provides a detailed description of the market, the current economic situation, the competition and the opportunities is the backbone of a business plan. Visualising the company role...

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Online Marketing Tactics

Online Marketing Tactics

Online marketing tactics

Online marketing tactics are the actions taken, the mediums and the tools used to promote a corporate entity online. Blogs, online ads, mobile ads, SMS campaigns, online launch campaigns, e-commerce apps websites and affiliations, email marketing, SEO, PPC, IOT sensors, artificial intelligence apps and automatisms are some of the elements utilised. To avoid substantial economic damage, businesses need to realise that all marketing activities should be aiming at the same direction and be in-line with the overall business strategy. 


Some businesses cannot really understand the power of new technologies and...

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Intellectual Property

Intellectual Property

Intellectual property 

The intellectual property of a business consists of the sum of all things a company stands for with all the intangible assets it has developed over the years such as text, graphics, videos, labels, manuals, product and service designs, recipes, research and development and much more. Things are much simpler on single line outputs as happens in the work of painters, authors, photographers, videographers, graphic designers,  film makers, TV shows creators, music composers, lyricists, poets and similar professionals were copyright is generated on every original work. 


A marketing agency that operates on the highest professional level should be very cautious on intellectual rights and totally respect the corresponding EU legislation as presented...

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Budgeting time

Budgeting time

Budgeting time

Planning ahead for next year, December is usually the month most businesses finalise the next economic period’s budget. 

Budgets are technical documents based on facts and accurate estimates. The elements classified as available funds are approved loans, money we actually have on hand and account receivables, contract agreements, agreed sales or standing orders. Predicted sales can also be counted in but only based on reasonable arguments and facts. Once realising how much money are available for spending, every business function or department will get its share according to what matters most for each business and what are the corporate visions and the objectives that set the priorities. Managers need to secure the operating capital...

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Online Shopping

Online Shopping

Online Shopping – Christmas Special

Christmas shoppers are still crowding in malls and the high street, but there is also a steadily increasing trend towards online spending that should be seriously considered. A significant piece of the global retail market has already shifted online. In 2017 it is expected to be slightly over 10% meaning that over 2.11 trillion dollars worldwide has been spent online this year. This is expected to be further increased, exceeding 15% by 2021.

Since the operating expenses are high and the profit margin is very low in most popular retail categories, a sales loss of over 10% can be very damaging for a retailer. This means that..

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Artificial Intelligence in Advertising

Artificial Intelligence in Advertising

AI in advertising

Artificial Intelligence powered campaigns will soon be dominating the web. AI uses machine learning to capture, analyse, manage and optimize the targeting of ads by defining the channels less used by competitors. As this not only increases advertising effectiveness but also drastically decreases cost, AI can take over classic analysis very fast. AI tools can provide marketing professionals lighting fast and super reliable insights on what are the keywords - key phrases - that are more effective for their target market at the lower possible cost.

The algorithm Facebook uses on...

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Planning Power

Planning Power

Planning Power

While others have no idea if and when their marketing is successful or not some businesses have achieved a level of accuracy that allows them to define the exact performance of every activity. The most common reasoning for that is...

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Unlimited Budget

Unlimited Budget

Unlimited Budget

To realize the optimal performance a marketing plan can achieve try this simple trick. Imagine what would be your aims and what promotional activities you would plan to achieve them if your budget was unlimited. This will allow you to aim as high as possible making you think you could do anything. You will reveal the exact boundaries holding your organization back and develop a methodology money can buy to overcome every difficulty...

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Social Media Science

Social Media Science

Social Media Science

Out of the 3 billion users of the internet, over 2 billion of them have at least one active social media account. If we consider usage frequency, time spent, the messaging system, and the email notifications within each account, we can get glimpse of the colossal power of social media today.

The data collected and updated about each user’s age, education, locality, income status and much more like preferences hobbies, travelling and specific spending patterns are...

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Branding Mystique

Branding Mystique

Branding “Mystique”

Branding is a memorable verbal and visual representation of a company.  Visible elements of a brand include brand name, logo, tag line, colours and design trademarks. An effective corporate identity builds an emotional bond with the customer. It is associated with a positive user experience aiming to build long term trustful relationships that will generate repeating business for the company. Brand identity is what differentiates a company from competitors. Not all aspects of a brand are visible, Unique Selling Point (USP), company culture, philosophy and positioning are among the non-visible elements of a brand strategy.

Value associations with a brand are...

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What Startups Want

What Startups Want

What startups want

Creating a startup company is a great challenge. A new company starts with an idea of a service or product that can do things better than all existing solutions. The entrepreneur is full of passion with the idea and determined to introduce it in the market. At this stage the only one that knows there is an alternative product or service consumers can be benefited from is the entrepreneur.

Before attempting to get incorporated...

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Business Metrics & Analytics

Business Metrics & Analytics

Business Metrics & Analytics

Almost half of business owners and managers have difficulties in using the analytics tools they have installed in their company. The main complaint is that the interface is very complicated to parameterize and data grouping and analyzing is problematic.

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The Golden Ratio

The Golden Ratio

The Golden Ratio

Finding balance between effectiveness and money spent in marketing is never easy. This can only be a product of hard work. To be effective, a marketing plan – that includes content, marketing activities, timing schedule, metric systems, aims, key performance indicators and budget - has to be custom build. The factors that need to be considered are...

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